Meet our Franchise Office Team

Lucy Campbell

Chief Executive Officer

With a wealth of knowledge and experience in franchising and senior level business management, Lucy joined Right at Home from the social enterprise Franchising Works where she had been the Chief Executive.

Having begun her time at Right at Home as a Senior Business Performance Manager where she supported Franchise Owners to progress and develop their businesses, Lucy quickly progressed to Director of Operations, then COO, before being promoted to CEO at the start of 2022.

Lucy has a strong track record for developing an extensive portfolio of businesses successfully from pre-start through to scale-up and her leadership has been pivotal in securing Right at Home two of the most prestigious accolades in franchising: the WorkBuzz Best Management Franchise Award and the coveted Franchisor of the Year Gold Award.

Alongside her role as CEO, Lucy is Vice Chair of the Homecare Association and a passionate champion for the sector who actively lobbies for changes that will impact not just Right at Home, but the whole adult social care sector.

Lucy is also an award-winning franchisor, having won the prestigious national EWiF Franchisor of the Year award three years in a row in 2020, 2021 and 2022 and the Leaders in Care Executive of the Year in 2022.

“Most certainly a glass half full type of woman; having a strong and positive mind-set is evident in all that I do. I am passionate about people and supporting them to be the change they want to be. I get a huge amount of satisfaction from enabling others to achieve their business goals and ambitions, whilst making a real difference! 

"Outside of work I’m partial to dining out and having a glass of fizz (or two) … that’s when I’m not chauffeuring around my diva daughter. You may even see me on ‘Dance Moms’ soon!”