The Alzheimer’s Society announced this weekend that its groundbreaking campaign has now created one million Dementia Friends across the UK.
The Dementia Friends initiative was launched in February 2013 to tackle the stigma and lack of understanding which means that many people with the condition can face social exclusion.
Jointly run with Public Health England and funded by the Cabinet Office and Department of Health, it combines face-to-face Information Sessions and online videos to help people learn more about dementia and the small things they can do to make a difference.
Among the one million Dementia Friends are more than 9,000 Dementia Friends Champions; volunteers who have dedicated an estimated 100,000 hours of time to creating grass roots change in their communities.
They include many Right at Home UK owners and staff, who are proud to be part of the campaign to challenge the stigma and turn their local communities into dementia-friendly places that are supportive to people living with the disease and their friends and families.
The Alzheimer’s Society says is aims to increase the number of Dementia Friends to four million by 2020.
Jeremy Hughes, Chief Executive of Alzheimer’s Society, said: “We are beginning to change for the better the lives of people with dementia and their carers. More research and improved health and care services are fundamental to the work of Alzheimer’s Society. But the real revolution is the one million ordinary people who have chosen to become Dementia Friends. In communities across the country, they are working to eradicate the isolation, fear and despair felt by so many affected by dementia. Dementia is our biggest health challenge and the British people are rising up to tackle it.”